There's a reason our clients work with us again and again and again.
Over 90% of our business comes from past clients and personal referrals. That number didn't happen by accident. It's the result of showing up the same way, every time, for every client — long after the deal closes.
The right agent matters. The right strategy matters more. Our clients come back because both have delivered for over a decade.
Community carnivals. Private movie screenings. Welcome-home baskets on possession day. Holiday mailouts that show up in February, March, May, October, December. Closing gifts that took weeks to put together. Most of it never makes it to social media. This is some of it.
Not a campaign. The things we do every year, on the same dates, for the people who built the business. Most of our clients can predict what's coming in the mailbox before it arrives.
Hand-delivered to past clients, every year, without fail. Sourced from small, Canadian-owned businesses — proudly made in Canada. Over 200 gifts last holiday season alone. It's our way of saying thank you, and of putting our marketing budget where it actually matters.
Clients and friends bring their kids. Real Santa, Mrs. Claus, even Rudolph. Real cookies, free photos. A reason to be in the same room with the people we work for, before the year ends.
A card and a chocolate bar to every past client. "You are the heart of our business." We say it because they are.
"Lucky to have clients like you." A card, a Gold Rush ticket, a reminder we're still around. A few of our past clients have actually won.
We text every mom in the client database a Starbucks barcode for a free drink. Walk in, show your phone, latte's on us. Started as a one-off thank-you. Now an annual thing people look forward to.
Open to past clients, neighbours, and anyone who heard about it. Custom-labelled water bottles, mini doughnuts in branded bags, balloon arches, bouncy castles, a clown with balloons. The first one was big enough that we're now calling it annual.
Some years we book out a theatre for clients and their kids — just because. It's a nice way to thank the people who keep choosing us.
When something happens close to home, we show up. A few times that's mattered:
The atmospheric river hit. The Sumas Prairie was underwater within 48 hours. We donated immediately, before the news cycle had caught up. Our Fraser Valley clients still talk about it.
When seniors' care homes locked down, we donated to local long-term care so the residents had something extra during the hardest stretch. We had family in that demographic. So did our clients.
We've run a community fundraiser for Share Food Bank as part of one of our events, and the team has been quietly contributing for years. Hunger in our community is not something we're willing to be neutral about.
Every client gift, every event favour, every closing basket follows one rule: source it from a small Canadian business if at all possible. Local makers, family-run shops, BC vineyards, Canadian-owned brands.
It's our way of giving back while supporting local craftsmanship. The dollars we spend on gifts move through the local economy instead of out of it.
Zada Group is built deliberately small. Led by Dawar Zada, PREC*, a Master Medallion Club REALTOR® with over a decade in Metro Vancouver. Working alongside him: Randy Quach (Military Relocation Professional), and Liz Murphy (Seniors Real Estate Specialist) — both senior agents who've been part of the team for years.
Between us, we speak English, French, Vietnamese, and Farsi. Every file is touched by more than one set of eyes. No one becomes the bottleneck. That's the structure, and it's deliberate.